The hypebeasts came hungry, and Scott fed them, all on his way to a number one album. Every purchase came with pre-sale access to concert tickets and a redeemable download of Astroworld. A day later that, too, disappeared and was replaced with a whole new line of merch, this time for his Cactus Jack label and Astroworld tour. On the last day of the drops, August 10, the same day Nicki released Queen, Scott unveiled a t-shirt designed in collaboration with Virgil Abloh. His website updated every 24 hours and once the new merch popped up, yesterday’s tees and ashtrays and slides disappeared. Every day for the nine days following Astroworld’s release, Scott unveiled new pieces as part of a 28 item line. And she was partly right - Scott and his team came up with an ingenious plan. She made her case in a series of tweets, “Travis sold 200K in his first week of clothes alone,” she wrote, claiming that a vast majority of people only bought his album Astroworld because it was bundled with exclusive merch. The pass came as a bit of a concession for Minaj, who just this Sunday argued that Billboard should change its rules concerning counting albums sold within merch and ticket bundles. It’s called the Queen’s Priority Pass and for $10, the same price of a single album, it grants access to upcoming exclusive merch, priority entry into future concerts, and, most importantly, a digital download of Queen. At the start of her Queen radio show on Thursday, Nicki Minaj introduced a new sales tactic for her album, Queen.
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